Define the purpose and message of the animation. Create a storyboard outlining scenes, transitions, and key visual elements.
Decide on visual style, colors, typography, and motion direction. Ensure it aligns with the brand and project goals.
Bring the storyboard to life using motion graphics, effects, and timing. Focus on smooth transitions and clear messaging.
Share drafts with the client or team. Collect feedback and make revisions to improve clarity, pacing, and impact.
Export final animations in required formats for social media, web, or broadcast. Provide optimized files ready for use.